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Burberry, Gucci, Zegna are online fashion show masterminds
Brands are using fashion shows to engage consumers Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site...
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Louis Vuitton expands reach of collection with mobile-optimized fashion show
Live on the runway French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad. Consumers can watch...
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Zegna bolsters mobile app, Google+ page via runway content
Zegna Live app Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new...
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Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign
Hugo Boss' Shanghai Affairs campaign German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across...
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Harrods departs from norm with in-flight fashion show
Harrods' mid-flight fashion show British department store Harrods partnered with British Airways to host a fashion show mid-flight on an A380 plane. Two hundred guests sipped Champagne as they watched...
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Chanel repeats fashion show to underscore US influence
Chanel model in Métiers d’art collection French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show. The original launch of the line was in Dallas, TX,...
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Does the fashion show need a makeover?
Instagram post from Burberry for spring/summer 2016 LFW The debate surrounding the role of the fashion show today is escalating, as more designers opt to shake up the runway format. A rise in digital...
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Fashion industry seeks in-season relevancy through runway show innovation
Michael Kors fall/winter 2016 runway show The Council of Fashion Designers of America’s newly released report about the role of New York Fashion Week spotlights the industry-wide agreement on a need...
View ArticleClik here to view.
Burberry, Gucci, Zegna are online fashion show masterminds
Brands are using fashion shows to engage consumers Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site...
View ArticleClik here to view.
Louis Vuitton expands reach of collection with mobile-optimized fashion show
Live on the runway French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad. Consumers can watch...
View ArticleClik here to view.
Zegna bolsters mobile app, Google+ page via runway content
Zegna Live app Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new...
View ArticleClik here to view.
Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign
Hugo Boss' Shanghai Affairs campaign German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across...
View ArticleClik here to view.
Harrods departs from norm with in-flight fashion show
Harrods' mid-flight fashion show British department store Harrods partnered with British Airways to host a fashion show mid-flight on an A380 plane. Two hundred guests sipped Champagne as they watched...
View ArticleClik here to view.
Chanel repeats fashion show to underscore US influence
Chanel model in Métiers d’art collection French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show. The original launch of the line was in Dallas, TX,...
View ArticleClik here to view.
Does the fashion show need a makeover?
Instagram post from Burberry for spring/summer 2016 LFW The debate surrounding the role of the fashion show today is escalating, as more designers opt to shake up the runway format. A rise in digital...
View ArticleClik here to view.
Fashion industry seeks in-season relevancy through runway show innovation
Michael Kors fall/winter 2016 runway show The Council of Fashion Designers of America’s newly released report about the role of New York Fashion Week spotlights the industry-wide agreement on a need...
View ArticleClik here to view.
True luxury is being able to shop on your own time: Net-A-Porter exec
Burberry’s runway show in February 2016 NEW YORK – As the fashion show faces disruption, there is no single right solution, with each brand having to decide for itself how to proceed. Panelists...
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Vivienne Westwood unites men’s and women’s collections under one label
Vivienne Westwood autumn/winter 2016 campaign image British apparel label Vivienne Westwood has become the latest brand to break from the traditional fashion week schedule. On Aug. 11, the brand...
View ArticleHook consumers with emotion, not with technology: Meta CEO
NEW YORK - During Havas Luxe’s NEXT Conference, the founder and CEO of experience production company Meta exemplified the importance of putting the story first before the technology.
View ArticleLongchamp enters NYFW for first time
French fashion label Longchamp will be making a debut during New York Fashion Week for the first time, as it celebrates its 70th anniversary and rebranding.
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